This project is a collaboration with a creative by the name of Jodi Summers, whom of which is the creator of the “Be Free” project. This is a brand/movement meant to address different issues thats seen present in our communities.
This logo iteration was based on the baseline brand attributes of change and growth, “Can’t Hold The Ghetto Youth Down”, is the movement speaking to the systematic differences thats imposed on young people of color. Speaking to the fact that no matter which side of the glass wall we are on, we won’t stopped, gridlocked, or held down, we will always come together to persevere.
“__” … Entering a state of vulnerability, Gender roles in society, male expectations vs. female expectations.